Hi Guys
I came across this thread while searching Google, it was interesting to read the first post by Dan/Ed in which there were some very valid, tried and tested methods of getting new business but I was amazed to see there was no mention of getting clients online.
These days it’s not enough to put an ad in the Yellow Pages and expect the phone to ring off the hook, you need to have a presence on the web and also need to engage social media to develop a strong marketing strategy.
Recent research by the prestigious BIA/Kelsey Group shows that in the USA (with the UK not far behind) that 97% of all consumers use digital media to shop locally!
The figures below are from Google and show how many people are searching for an Electrician a month online in different towns around the UK.
Location Number of Local Searches
electrician london
domestic electricians
electrician sheffield
electricians belfast
electrician manchester
electricians in leeds
electricians surrey
electricians essex
electricians in nottingham
electrician glasgow
So in today’s marketplace having a website is no longer an option it’s absolutely essential as a major part of your marketing strategy.
But it doesn’t stop there, you also need a social media presence, customers these days want some kind of interaction and as a business you want to be in front of your potential customers.
Having a website, Google Places page and a Facebook Fan page tied together will help you bring in a ton of new business and a lot cheaper than either Yellow pages or Flyers.
I have taken the liberty of putting up a free guide on how to do your Google places for anyone that’s interested.
http://www.fastgrowth.co.uk/Adapt or Die.pdf
Kind regards
John
Lead Generation | FastGrowth.co.uk