I made the mistake, I believe, of having a lot of promotional material made for my company. Some so-called "marketing companies" are really good at making promotional material. Some of mine is rather dazzling. Now what?
I've got many thousands of dollars worth of promotional material in my hands, but what the heck am I supposed to do with it? Hand it out on street corners? Pin it up at the local grocery store? I really don't have the time or the intellectual energy to spare to figure out what to do with it all. The marketing company I hired in the first place to make the stuff wants even more money to advise me what to do with it now.
Short story, don't spend one single Shekel on promotional material until you have a clear plan on what you're going to do with it, and how you're going to use it. Otherwise, it'll all be sitting in boxes in a storeroom like mine.