on the subject of SEO, my partner does well
under the search term
Childrens designer clothles
she comes up top, however sometimes kidscavern in liverpool do sometime knock her down to 2nd place
On her website selling Dr. Martens, she use to have a page that went on and on all about the different kinds of boots, shoes, sandles, and amongst it all she had ever consevable spelling an reference to the brand.
for example the correct spelling of the name is Dr. Martens, but here are a few of the other names that these shoes are known by:
Doctor martens, Doctor martins, Dr martins, Docs, Doc Martins, Doc Martens,
also there is also a great difference in having the "s" on the end or not
What Lynn say (the better half) is to have the search term and write the website around it.
She attempted google adwords for a couple of months 18 months ago but her sales didn't go up and the £300 a month to google went out of her bank account. Money was going out and no more sales were coming in.
The way she gets the number1 ranking on google is by letting the google bot find her website itselve, (so the google bot scours websites and goes from link to link and spiders the site). On Lynns site she has a chat client that means her customers can ask questions, part of that software also monitors everyone who is on the site so she knows:
1) where they came from (google, yahoo, yell.com, email link, or just typed in address)
2) what operating system the are running
3) what browser and version of browser they are running
4) location in the world there ISP's server is (fairly good idea where they are located)
5) Screen resolution (that way you can taylor your website to the screen resolution that is in vouge)
6) current page they are on
7) page that they came into
8) all pages visited
Also she started writing her first website in 1996 and has been trading on line since 1997. She was one of the first ecomers sites in the UK, and her first internet customer was from Canada (she still orders clothles from the shop)
In addition she uses software for maildrops (she has a list of 10,000 registared users on her website), when they join her mailing list they specifiy what there interests are (the age group of the kids, boy, girl, which brands, only new season, or only sale stock etc. you get the idea) from that email, she can see who opened it, which links on the email were clicked, if the email was forwarded onto another person.
I know that the websites we (hairy arsed sparks ) would want are not full ecomerce sites like this, but the amount of information that is gathered from us as we perve over.... lets say a well deloped young ladies is amazing
Richard