Don't know if Justin missed my post about abandoning the 3 x 12kw heaters?
Anyway we have now decided on...
2 x Redring RP1s @ 9.5kW each (rated at 240v, at 230v only 9kW/40amp)
1 x Stiebel Eltron SHU 5 (2kW, 5 litre unvented) - it uses .31kW in 24 hours to maintain the water temperature once heated.
I feel much happier with the expected usage from an electrical safety point of view, and I have the comments made in this thread to thank for that.

I guess maybe a handful of times in a year 2 of the 9kw items might be used at the same time for a moment and that still only gives 80 amps for maybe 30 seconds, allowing 20amps 4.5kW for other things if they are on at the same time.