I=P/U,
I have fitted these 100V line speakers before, it is to allow long cable runs without loss of volume using thinner cables due to VD, they are usually fitted in offices and some factories for announcements and backround music and the like.
Higher voltage = lower current type of thing.
Edit: you can also connect two or more 100V line speakers together paralleled up, as the transformers are high impedance and don't overload the 100V line amp.
If you want to use them on a normal hi-Fi, and the cable run is fairly short, then you can just disconnect the step down transformer and wire direct to the speaker, but do check the Ohms value of the speaker first, you can use a higher ohm speaker but not a lower, for example if your music centre or whatever uses 8 ohms max, then you can put 16 ohm speakers on, they will be quieter but will not damage the amp, but if you put 4 ohms speakers on you will damage the amp.