The O.P. isn't going to magicaly get work by lowering his overheads, he will need to lower his prices if he wants to compete. His solution to deregister and only do "
minor electrical work that did not need certification" sounds kind of like he is choosing to join these quote hijacking cowboys. I am not suggesting lowering prices is what i would do, just what the O.P. needs to do in his scenario.
Serioius question... you U.K guys seem to quote by the hour, is this standard? why aren't you quoting by the outlet/fitting?
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Like I said, You not only allow but encourage "unskilled and semi skilled people to do electrical work."