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“Every year our goal is to be the most realistic sports game on the market,” 2K Sports Brand Manager Andrew Blumberg told a room of reporters at Gamescom 2016. It’s a tall order, but one that NBA 2K developer Visual Concepts and publisher 2K take seriously. Nearly every update and announcement for the upcoming NBA 2K17 is a reflection of the current affairs in professional basketball, from spotlighting up and coming talent like Indiana Pacer small forward Paul George to putting Kobe Bryant on the cover of the special editions just one year after his NBA retirement.



2K Sports’ Gamescom presentation started with a focus on basketball in Europe. They quickly recapped how Spain’s towering power foward/center Pau Gasol and Italy’s talented small forward Danilo Gallinari will appear as cover athletes of NBA 2K17 in certain regions. And for the first time, the Euro League would have 21 up-to-date teams in the game. “In the past, we’ve been a year behind,” Blumberg said, “just because European teams are selected late in the summer and it didn’t work for our timelines.” Since the Euro league adopted a new format this year, it allowed 2K to identify teams much earlier and get them into the new game.


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