M
....end-customers will always want to pay as little as possible........."value for money" needs to be the key factor when trying to sell to, or educate, the end-user. People don't mind paying a perceived premium over other lower-cost products if they can see the benefit.
Times were still tough late last year but people still stumped up inflated prices to meet the deadline, £14k+ in some cases.
The Photon report gives a good indication of brand performance but it's so expensive now that fewer installers (me included) can afford to keep on top of the stats.
Times are tough out there, coming up with 6/7/8 grand is beyond a lot of people at the moment. Gone are the days of whacking it on the mortgage/credit card and paying it off at a later date. I think once things start picking up more people may look at renewables but until then things are going to be tough.
I think a lot of people who are going for the rent a roof schemes are going to be for a shock when they try and sell their houses. If you read the fine print who is going to buy their house with all the restriction the schemes put on. Rent a roofs could be the next PPI and once house owners start saying you never told us that and they complain about mis selling. I could be way off the mark but rent a roofs seem like a runaway train at the minute.
As I understand, new builds have to have some renewable technologies installed, so the builders just chose the cheapest so they conform. if they can install a solar thermal for say $2K and it means the right boxes have been ticked, why would they pay say £5K for a PV system?
I have seen a small new estate with a few panels fitted to every house, roofs pointing in all directions, systems shaded, but I guess they have ticked the boxes.
What I'm saying is that greater education, or greater availability of information would be helpful, because it's a scary prospect for someone to throw several thousand pounds into a 25-year investment when they aren't entirely sure how good or reliable it will be (e.g. £7k for Suntech v £10k for Sanyo); the only information being what the on-comission salesman says.
The commercial rent a roof is also still appealing to the investors although a PPA clause has been added to a lot that didn't have it before.