Electrician or Electrical??

[Maccas]

Hi
Ive decided to get my van sign written and cant make my mind up whether to have Electrician under my name or Electrical on the van.
I'm a sole trader concentrating mainly on domestic work.I am leaning towards Electrician would like to hear your opinions and any pics of your vans would be much appreciated.
Cheers

 

[westward10]

Taking your name above I think Maccas Electrical sounds/looks better as Electrician can be hard to incorporate into a name assuming you are using a name.

 

[Maccas]

Didn't think of that,or even using it.
I'm going to be using my real name.

 

[buzzlightyear]

it depends how you see it .
my names is on the side van. has well has woody and the gang .

 

[The Ghost]

Electrical sounds better imo. Certainly everyone else uses Electrical, you could always buck the trend I suppose.

 

[buzzlightyear]

Electrical sounds better imo.

it how the customer thinks one man band or firm .

 

[Maccas]

Being a one man band would Electrician not look better?

 

[westward10]

Using Maccas how would you word Electrician with it.

 

[Maccas]

Not going to use Maccas

 

[westward10]

But you are using a name aren't you?

 

[Maccas]

Yes I will

 

[telectrix]

well, if you post the name you will be using, it would help. once decided, get it listed in the forum directory.

 

[123]

Maccas Electrical, Maccas Electrical Services, Maccas Electrical Solutions, Maccas Electrical Services & Solutions, Maccas Electrical Contractors. Just not Maccas Electrician or Maccas the Spark imo.

It's like with other trades - Maccas Tiling (nor Maccas Tiler), or Maccas Plumbing & Heating (Not Maccas Plumber)

 

[Deleted account]

Just to add to the mix mines electrics

 

[marconi]

I discussed this question with my best friend - concrete business - and brother-in-law - plumber to start off with but now that business and catering. They said if you are starting off don't use your real name just in case you want to sell up or God forbid you have troubles - be anonymous in other words. Try to avoid too many syllables or long words - you will be saying and writing it often. So Amp Electrical rather than Hertfordshire Electrical. Be distinctive - so many folk fo good reasons are ABC Electricians - so what about Lion Electrical as it allows you to use the lion and all that a lion conjurs up as an image and a differentiator - king of the jungle, but don't get carried away. Obviously not Slug Electricians - leave that for some other trade. You ought to have branded work wear - so keep it as simple as you can and yet MEMORABLE. What ever you pick think about a slogan, not cheesy which sums up what you and your business are about - so is it safety, or neatness, or vulnerable people, or new technology(eg: smart homes or modular wiring), or difficult projects, or special situations, or refurbishment.

Here are six things I found on-line:

Here are six considerations.

1. Identify your target market. First, think about who your target demographics are. ...
2. Learn your competitors' brands. Next, start evaluating your competitors' brands. ...
3. Separate your unique differentiators. ...
4. Define your brand as a 'person.' ...
5. Apply your brand personality to multiple areas. ...
6. Get help.

 

[Deleted account]

I would disagree with Marconi on the anonymous naming. Customers want to know who you are. Getting a good name is everything.
If you start off thinking you may not make it so I better stay anoymous, you won't make it.
I incorporated my address into my business name so people know where I live. They love it. If I do a bad job they know what door to knock on, which is fine as I don't have anything to hide or anyone to hide from.
I totally agree with the rest of marconis post.

 

[dksanders]

I use ...Electrical Services after my name.

 

[Maccas]

Did think about that,have you a pic of your van I could see?

 

[dksanders]

here it is

 

[dksanders]

... and I've just remembered it says Electrical Contractor.... my trading name is DK Sanders Electrical Services.... duh

 

[Maccas]

Nice,mines a bit smaller a puegot partner

 

[dksanders]

I had a Fiat Scudo until a 4 times over the limit uninsured Polish driver wrote it off. I used to have roof racks but it did my head in continually climbing up from the side to look and unlock the ladder clamps. At least with this on I even have my big 4 metre sections ladder inside (fits over the cab) and its totally racked out so I can find things.

 

[ashg285]

Electrical

 

[Maccas]

Thanks for all your replies very helpful.
On a slightly different note email details on van or web page or even both?
I haven't a web page yet but I'm looking into getting one.
Any thoughts?

 

[dksanders]

I have both email and website, mobile and landline.

 

[koldwater]

... whether to have Electrician under my name or Electrical on the van.

Definitely "Electrician". I have been marketing electrical training and to electricians for over 2 decades. Here is my advice, reasons for choosing electrician...

The world is computerized, even if you are not. Everyone uses a the internet, even if they don't have a computer, they do internet search via their phone. Add to that fact, marketing 101, know your customer. The result is those first starting a business, do key word search to find what most people type when searching for your service or product. Then use those most searched for keywords in everything from naming your business, to naming you company website, to yes, even deciding words to use in print like on your company vehicle.

When a consumer has a wiring problem they need a professional to fix, would they type a vague word like "electrical" in their smart phone? Or would they type "electrician". The answer is the later. In fact they may type "Hertfordshire Electrician".

A quick search on google for what people most type when searching, shows ...
140 a month type "electrician hertfordshire" in google search. (with medium competitors)
more than twice as many 390 per month for "electrician watford". so if you served both areas, use both in your name.
"domestic electrician" 1,300 per month.
So depending on customers you are targeting, you may want to use for your company name, website and print on vehicle...

Hertfordshire-Watford Domestic Electrician
https://Hertfordshire-Watford-Domestic-Electricians.uk
(then have a SEO company set you company website up in local search engines like google maps. Then when someone in Hertfordshire type "Electricians" on their smart phone search, your website would be the first they would see.)

Know how many a month type in "electrical companies in hertfordshire", only 10.
Know how many a month type in "Maccas Electrician" a month? ZERO.

Summary: Know your targeted customers, find-out what they most search for, then use those words in every aspect of your business.