You can, but it's a p.i.t.a. to do.
Tape over one end, fill with sand, apply hot air from gun, and ease it round. The sand stops it just completely flattening, but it still needs patience. I find just heating the outside of the bend, and not doing it in one go (bend, straighten a little, bend, straiten a little, ...) helps as it allows the sand to settle a bit each time - if you are stretching the outside, it means the volume is increasing so need to allow the sand to settle and fill it.
Works bending either way - on the wide or the thin face.
We bother ? In our lounge I had to bend the conduits out of the wall and notch the wall plate - otherwise they'd just but onto the top face of the wall plate. In the hallway I needed a 90° bend from coming out the top of the switch backbox to going outside higher up for the outside light.
I hate not being able to alter the wiring, the amount I had to hack out of the plaster in the lounge was ... annoying.