Skelton: I showed my Mrs (artist / designer) your website.
Her comments (restricted to the index page):
"not a bad site" however she raised the following points
- Free web index box, "BIN IT" - it clashes with the rest of the site and doesn't fit in with the professional style of the rest of the site and lowers the tone of the site, "makes me wonder if any higher rated electricians work locally and that your not sure of your competence...as though your trying too hard to prove it"
- Phone number should be the same font as the logo, would look more consistent and ergo more professional, suggests bringing it over to the left or centreing the logo and putting the phone number below
- Bring the 24 hour emergency graphic to the left side of the text referring to the 24 hour emergency stuff and either move the photo thats currently there or get rid of the photo
- related links - too prominent, drowns out more business critical stuff, perhaps titled "useful links" instead, though she would have it binned
- Too much text, looks cluttered and "busy". She suggests you look at the wording and see if you can cull some of it / condense it...at risk of being TL
R (Too Long : Didn't Read) and losing the attention of your site "audience"
- Would bin the slideshow graphic as its "distracting" and "adds to the clutter" and "obvious stock images"
- Style looks professional but needs some tweaking to bring it into sync - i.e. more consistent font use / font sizes
Hope that helps and gives you some food for thought...